The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Cvent. Join us for our Metrics & Measurement Friday Forum to learn how to become an analytics pro, even if (and especially if), the thought makes your eyes glaze over. Register to attend and you'll get three educational sessions, live Q&A, and resources. Can't make it on September 16? Don't worry. Sign up and you'll receive on-demand access for 90 days …