Customizing the Marketing Playbook CPG brands are turning to data-driven marketing to drive growth. As the post-cookie world looms closer, marketers continue to look for new ways to collect meaningful data about consumer behavior. To successfully do this, they need to rework their playbook with more innovative approaches and tools. It’s now imperative that CPG marketers leverage data and analytics to better target and connect with consumers. Though simply engaging with someone is not enough, it’s also how those engagements are used. It’s the acquisition and activation of data that provides …