Your New Health Marketing Plan: Re-Mapping the Patient-First Journey Reaching the consumer has never been so challenging or fragmented. Direct-to-consumer competition, a telehealth revolution accelerated by the worldwide health crisis and an information-rich (and misinformation)-rich environment have reshuffled the health consumer journey for every corner of healthcare. Marketers in pharma, insurance, diagnostics, mental health and hospital care - all have had to remap their strategies in the face of multiple disruptions. New marketing prescriptions are needed. Using MediaPost's signature …