Engage Me! Winning the Inbox Attention Wars
Email remains the most effective one-to-one connection with your customers, but new measurement limitations, competition from SMS, app and social messaging are challenging the inbox for attention. Engagement is crucial. Email marketers not only need to be well targeted and personal, but also entertaining and relevant to immediate customer needs and visible above the clutter.               

The annual winter edition of the legendary Email Insider Summit zooms in on the engagement issue. How are email gurus redefining and measuring engagement as open and CTR metrics disappear? What levels and kinds of personalization are really resonating with customers? Are nano-segmentation or AI driven profiling achieving better relevance? And where does good old-fashioned storytelling fit into the engagement challenge? Is the email marketing stack helping or hindering brand and relationship building? 

PREMIER SPONSOR

We Will Explore:
Case Studies in Advanced Personalization
Post-Cookie and Click Metrics
Enhancing Storytelling With Tech
Predictive Modeling and Better Segmentation
Doing Big Email Jobs with Small Teams
For over 17 years, email marketers have gathered in Park City every December to show and share their work so peers can learn from successes and mistakes. This year we zero in on the challenge of engaging email recipients against distractions, diversions and yes, even data deprecation.

Email Insider Summit 2022 by
MediaPost

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Email Insider Summit 2022 by MediaPost

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Event Anywhere

Email Insider Summit 2022 by
MediaPost