What is a “lead”?

A lead is a consumer that has expressed interest in your product or service and has provided consent for your business to contact them regarding your specific product or service.

This expression of interest and consent can be provided via a web form, a call, a text, an email, or another form of communication.

The important items that define a lead is “expressed interest” and “provided consent”. If you do not have those two items from the consumer, you do not have a “lead”. If you do not have those two items you then potential have a qualified prospect, a subscriber, or just a piece of data.

Data lists, newsletter sign ups, and/or general engagement with your company does not qualify as a lead.

Promoting Trust and Transparency

Our conference brings together lead buyers and lead sellers to help promote best practices and to provide unparalleled networking opportunities. Attendees will hear experts from around the world that will share best practices for lead generation and lead management. Performance marketing and lead generation are the cornerstone for building sales for many of the top brands across the world. Attendees will leave with more connections to legitimate partners and new tools and skills to generate and close more leads.

What is Lead Generation World London?

Lead Generation World London (LGWL) is the home for lead generators, performance marketers, and the service providers that support their efforts. LGWL brings together the brightest minds in the industry and those that want to improve their lead generation campaigns from creation to close. LGWL’s primary focus is to help Advertisers and Lead Buyers successfully navigate the lead generation ecosystem by providing highly targeted and insightful content alongside exclusive networking opportunities with companies that can support their efforts.

LEAD GENERATION WORLD 2023 London by
Lead Generation World

PERFORMANCE MARKETING CONFERENCE

Review stats

Reviews

Event Anywhere

LEAD GENERATION WORLD 2023 London by Lead Generation World

PERFORMANCE MARKETING CONFERENCE

Review stats

Reviews

Event Anywhere

LEAD GENERATION WORLD 2023 London by
Lead Generation World