Tackling What's Next in Tech As the year draws to a close, against a backdrop of busy retail days and marketers trying to spend those budgets, join Adweek to discuss the latest media and marketing tech trends shaping the months ahead. What alternative identifiers yield the most reliable results? What commerce tech drives sales? Should you even be investing in the metaverse?  Learn where smart marketers and savvy publishers are placing their bets to maintain growth, even as the economic forecasts look unsettling.