Whilst Gen X and Baby Boomers continue to hold the budget, millennials are now the most common decision-maker in the buying committee. As this new cohort of B2B buyers gains more influence in the workplace, they bring with them changes and challenges for B2B sellers. Relative to their older counterparts, millennials have very different buying preferences. Marketing and sales leaders must tune their strategies to resonate with this generation of buyers or risk losing deals to more dialed-in competitors. Join Optimizely’s Josh Schoonmaker, Senior Director of Product Strategy, and Tina Nelson, …